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The Classic Partners LLP · ROC Filings

RUN — Change of Existing Co. Name

RUN (Reserve Unique Name) is the MCA's web service for checking and reserving a company name — including the new name your existing company wants to adopt.

Quick answer

For an existing company, a name change begins with the RUN service: you propose one name, the system checks it against existing companies, trademarks and prohibited-name rules, and reserves it for a limited period if approved. This reservation is only the first step — you still need a board resolution, a special resolution passed by members, and Form INC-24 to formally change the name on the ROC record before a fresh Certificate of Incorporation is issued.

What we cover

What this service covers

Getting the new name approved and ready for the formal change process.

  • Name availability search against companies and trademarks
  • Drafting and submitting the RUN application
  • Handling resubmission if the proposed name is queried
  • Advising on name is compliant with naming guidelines
  • Coordination with the subsequent INC-24 filing
  • Guidance on reserving a backup name option
Key components

Key components

What the RUN process actually involves.

🔍

Name Search

Checking the proposed name against the existing company register and trademark database before submission.

📝

RUN Application

A short web-based form requiring the proposed name, company type and a brief reason for the change.

⏱️

Reservation Window

Once approved, the name is reserved for a limited number of days within which INC-24 must be filed.

How we work

Our process

From initial consultation to completion.

1

Shortlist Names

Propose one or two names that fit naming guidelines and aren't deceptively similar to existing entities.

2

Submit RUN Application

File the request through the MCA RUN service for ROC scrutiny.

3

Respond to Queries

Address any resubmission remarks if the name is initially rejected or flagged.

4

Proceed to INC-24

Once reserved, move to the special resolution and INC-24 filing within the reservation window.

Why choose us

Why the RUN step matters

What sets our approach apart.

Rejections cost time, not just money

A poorly chosen name can be rejected on similarity or guideline grounds, resetting the clock — we screen names before submission to reduce this risk.

The reservation window is short

Once a name is approved, INC-24 needs to be filed within the reservation period, so the resolution and paperwork should be ready in parallel.

Trademark conflicts are a separate risk

A name can pass the ROC's company-register check and still conflict with a registered trademark — we flag this before you commit to a name.

FAQs

RUN — Change of Existing Co. Name questions answered

What people ask before engaging us.

RUN only reserves the proposed name; INC-24 is the actual application that changes the company's name on the ROC record once the name is reserved and the special resolution is passed.
The reservation is valid for a limited window measured in days, within which the special resolution must be passed and INC-24 filed, or the reservation lapses.
Yes, a preliminary search on the MCA and trademark databases is advisable, though final availability is only confirmed once the RUN application is processed.
The alphabetic listed name changes, but the Corporate Identification Number's structure otherwise stays consistent with the company's registration details.

Ready to reserve a new company name?

We'll screen your options and file the RUN application on your behalf.

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