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The Classic Partners LLP · Corporate & Advisory Services

Corporate Financial Advisory

Providing CFO-level financial oversight, fundraising readiness and valuation support for businesses that need senior financial judgment without carrying a full-time CFO on payroll.

Quick answer

Corporate financial advisory typically covers financial planning and analysis, cash flow and working capital management, fundraising preparation including pitch decks and data rooms, and business valuation using recognised methods such as discounted cash flow and comparable company analysis. It is usually delivered as a virtual or fractional CFO engagement, scaled to the company's stage, rather than a one-time report.

What we cover

What our corporate financial advisory service covers

Financial judgment applied to real decisions, not just reporting.

  • Setting up management information systems and periodic financial reporting for the leadership team
  • Building financial models for budgeting, scenario planning and fundraising
  • Preparing pitch decks, financial projections and data rooms for investor conversations
  • Advising on capital structure, including the mix of equity and debt appropriate to the business stage
  • Conducting business valuations using discounted cash flow, comparable company and comparable transaction methods
  • Reviewing unit economics and pricing to identify where margins are actually being made or lost
Key components

What corporate financial advisory actually changes

The decisions that better financial judgment directly improves.

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Virtual CFO Support

Senior financial oversight delivered on a retainer basis, covering reporting, cash flow management and board-level financial updates.

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Fundraising Readiness

Pitch decks, financial models and data room preparation structured the way investors and lenders actually evaluate them.

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Business Valuation

Valuation using methods appropriate to the business stage and purpose, whether for fundraising, an internal transaction, or a statutory requirement.

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Capital Structuring

Advising on the right mix of equity, debt and internal accruals to fund growth without over-diluting or over-leveraging the business.

How we work

Our process

From initial consultation to completion.

1

Financial Health Review

Assessing current reporting, cash flow visibility and financial controls.

2

Model & Reporting Setup

Building or upgrading financial models and management reporting cadence.

3

Fundraising or Valuation Support

Preparing materials for investor conversations or completing a formal valuation exercise.

4

Ongoing Advisory

Providing periodic CFO-level review and decision support as the business scales.

Why choose us

Why financial advisory pays for itself early

What sets our approach apart.

Cash flow problems are usually visible months before they hit

Regular financial modelling surfaces a cash crunch early enough to raise funds or cut costs on your own timeline, rather than reacting under pressure.

Investors evaluate discipline as much as numbers

A well-structured data room and financial model signal operational discipline to investors, which affects both valuation and deal speed.

A wrong capital structure is expensive to unwind

Raising the wrong mix of debt and equity too early can constrain future fundraising rounds or burden the business with repayment obligations it isn't ready for.

FAQs

Corporate Financial Advisory questions answered

What people ask before engaging us.

A virtual CFO service provides senior financial leadership, such as financial planning, reporting and fundraising support, on a part-time or retainer basis, giving growing companies CFO-level judgment without the cost of a full-time hire.
Common methods include discounted cash flow analysis based on projected future cash flows, comparable company analysis based on similar listed companies, and comparable transaction analysis based on recent deals in the same sector; the appropriate method depends on the business stage and purpose of the valuation.
Most institutional investors expect a valuation basis to be presented as part of the fundraising discussion, and certain transactions, such as share issuance to a foreign investor, legally require a valuation certificate from a registered valuer or chartered accountant.
Pricing is typically structured either as a fixed retainer for ongoing virtual CFO support or as a project fee for a specific deliverable such as a valuation report or fundraising data room, depending on the scope agreed.

Need CFO-level judgment without a full-time hire?

We provide fractional CFO support tailored to your stage, from reporting to fundraising.

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